Experience 2007 (July) - current O'NEILL Europe Warmond, Holland

Merchandiser/ Buyer Retail
• Merchandise buying and development for retail stores. Delivering Sell through and margin results.
• Buyer for O'Neill footwear, sunglasses and headphones. Keep close contact to suppliers. Finalize price negotiations,
delivery terms and conditions.
• Assortment planning: Select and develop O'Neill products for own stores in Europe. Build seasonal assortment plans,
including visual plans, and distribution plans to optimize financial results. Select products with stores demographics and
country differences. Managing pricing strategy, ensuring sell through and margin results are met.
• Product development: : Pro-active role in product development of (outlet) collections. Have close contact with designers.
Give feedback and retail sell through information to product development teams. Make sure order deadlines are met.
• In-season management: Review weekly performance with team and discuss action plans; best sellers management,
additional purchases, visual merchandising plans, stock transfers. Identify out of stock situation and decide strategies for
non-moving products.
• Financial control: Give support on setting seasonal budgets. Monitor financial results compared to budget and determine
action. Consistently analyze and understand financial impact of actions.
• Market knowledge: Analyze market trends, country differences and fashion trends an implement conclusions in assortment-
plan.

2007 (Jan.) - 2007 (June) HEMA BV Amsterdam, Holland
Junior Buyer
• Responsible for Men underwear.

2001 (Dec.) - 2007 (Jan.) HEMA BV Amsterdam, Holland
Assistant Buyer
• Assortment Selection: select assortment for socks and underwear category on seasonal basis.
• Purchasing: negotiate price with suppliers and finalize contracts.
• Communication: inform HEMA branches about seasonal product mix and promotional activities.
• Inventory management: set guidelines for stock level management to Assistant Merchandiser .
• Reporting: analyze turnover, best-selling products and market share by category and sub-category.


2000 (June) -2001 (Dec.) HEMA BV Amsterdam, Holland
Assistant Merchandiser
• Logistic execution: coordinate product and information flow from supplier to distribution center.
• Performance analysis: control suppliers for timely and accurate products delivery.
• Inventory management: manage stock levels according to HEMA branches current and future needs.
• Identify possibilities of process improvement and apply necessary changes.

Education
1994 - 1998 Haarlem Business School Haarlem, Holland.
• Bachelor Degree in International Management (HEAO-IM)
Major subjects: Economics, Marketing, Statistics.
1996 - 1997 University of Zaragoza Zaragoza, Spain.
• Business Studies Certificate.
Major subjects: Economics and Marketing.
2002 - 2003 DETEX Opleidingen Amsterdam, Holland.
• Fashion Advisor
Technical knowledge of textiles and fabrics.

Courses Attended
• Sales & Communication training.
• Telephonic Customer Service & Sales.
• Purchasing workshop.
•
Languages
• Dutch: Native.
• English: Fluent written and oral.
• Spanish: Good written and oral.
• German: Basic written and oral.
• Italian: Basic written and oral.

Software Skills
• Microsoft Office including Excel, Word and Outlook
• LAWSON, Cognos, SAP, BW

Pro-active, hands-on
Resposible
Teamplayer
Analytical

2007 (July) - current O'NEILL Europe Warmond, Holland

Merchandiser/ Buyer Retail
• Merchandise buying and development for retail stores. Delivering Sell through and margin results.
• Buyer for O'Neill footwear, sunglasses and headphones. Keep close contact to suppliers. Finalize price
negotiations, delivery terms and conditions.
• Assortment planning: Select and develop O'Neill products for own stores in Europe. Build seasonal
assortment plans, including visual plans, and distribution plans to optimize financial results. Select
products with stores demographics and country differences. Managing pricing strategy, ensuring sell
through and margin results are met.
• Product development: : Pro-active role in product development of (outlet) collections. Have close contact
with designers. Give feedback and retail sell through information to product development teams. Make sure
order deadlines are met.
• In-season management: Review weekly performance with team and discuss action plans; best sellers
management, additional purchases, visual merchandising plans, stock transfers. Identify out of stock
situation and decide strategies for non-moving products.
• Financial control: Give support on setting seasonal budgets. Monitor financial results compared to budget
and determine action. Consistently analyze and understand financial impact of actions.
• Market knowledge: Analyze market trends, country differences and fashion trends an implement
conclusions in assortment plan.

2007 (Jan.) - 2007 (June) HEMA BV Amsterdam, Holland
Junior Buyer
• Responsible for Men underwear.


2001 (Dec.) - 2007 (Jan.) HEMA BV Amsterdam, Holland
Assistant Buyer
• Assortment Selection: select assortment for socks and underwear category on seasonal basis.
• Purchasing: negotiate price with suppliers and finalize contracts.
• Communication: inform HEMA branches about seasonal product mix and promotional activities.
• Inventory management: set guidelines for stock level management to Assistant Merchandiser .
• Reporting: analyze turnover, best-selling products and market share by category and sub-category.


2000 (June) -2001 (Dec.) HEMA BV Amsterdam, Holland
Assistant Merchandiser
• Logistic execution: coordinate product and information flow from supplier to distribution center.
• Performance analysis: control suppliers for timely and accurate products delivery.
• Inventory management: manage stock levels according to HEMA branches current and future needs.
• Identify possibilities of process improvement and apply necessary changes

Refurbishing furniture, Running and Skating